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Also, examples of ones that can be readily integrated into small business operations are given, plus other valuable insights about AI agents to help you grow your business. Tools like HubSpot and Salesforce Einstein use AI to analyze customer behavior, predict sales opportunities, and automate follow-ups.
As a kid, I was deeply traumatized by the Borg in Star Trek: Next Generation —so it's safe to say that I had some baggage to work through when I first started hearing the term "AI integration." With Zapier, AI integration is about making your workflows work better. Table of contents: What is AI integration?
Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. If you're using tools like HubSpot, Mailchimp, Brevo, or ActiveCampaign, you're probably already doing some email marketing automation. Those are all examples of email marketing.
A sales team might live in HubSpot, while customer success runs in Zendesk. If your automation platform doesn't integrate broadly—or needs too much dev work to stitch things together—it's hard to scale automation across the organization. Your team needs to move fast. But as your business grows, so does the complexity.
But while you can use Mailparser's native integration with Google Sheets , Excel , or Airtable , you may prefer the flexibility of Zapier's Mailparser integration instead. But manually creating new profiles in HubSpot or Pipedrive is time-consuming and risks typos. Sign up for free.
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