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Instead of heading to Google, lots of people start their searches on TikTok. This is especially true for local searches: a massive slice of Gen Z rely on TikTok to search for local businesses to shop in person, beating traditional search engines like Google. AI video generators like GoogleVeo to create clips (great for B-roll!).
Google has decided to change that. It's been launching AI offerings for every major category (think Firebase Studio for vibe coding), and Veo is its answer to AI-generated videos. Google hasn't necessarily elaborated on what that means precisely, but do with that what you will. Table of contents: What is GoogleVeo?
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