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That applies just as much to eCommerce as it does to brick-and-mortar stores, and for the same reason: you want to open in a place with regular traffic that's convenient to get to. Sell more and keep your customers happy Automate your eCommerce But when it comes to online retail, your options are much different.
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. In eCommerce it’s easy to measure the first time purchase value (AOV, average order value) but that doesn’t tell you the “life time” value.
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