Leveraging digital platform to amplify green participation by the public: An Ant Group case study presented at COP28
AsiaTechDaily
NOVEMBER 30, 2023
Initially, Ant Forest enabled users to contribute to tree planting initiatives via collaborating with environmental partners like conservation organizations. Since its launch in 2016 until August 2023, Ant Forest has connected more than 650 million users with over 1,500 partners on a cumulative basis.
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