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Why generic marketing approaches don’t work on software developers

TechCrunch

The idea for this book dates back to my time at ProgrammableWeb (2009-2014). Every developer (the origin of our name) has a few basic needs, like clear documentation, help getting started and use cases to spark creativity. Do you have any final piece of advice to share with developer-focused companies?

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Here’s How to Do PR on a Budget

Both Sides of the Table

So my simple advice is to start PR as early as possible (and certainly earlier than most of your investors will advise) when you have your head around your product plans and are well into execution (or ready to launch) precisely because your recruiting, seed funding and initial user base may depend on it. I see too many people who do that.

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Top Detroit Startups and Tech Companies to Watch in 2022

StartupNation

Waymark is a digital creative marketing company with offices in Detroit. Revenue has tripled year over year since the company’s 2014 founding. They also offer consulting services to help companies acquire commercial sites, manage projects, and handle solar integrations. They recently closed a $4.3 Apply now to Guardhat. .

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The Midwest’s Top Female Founders to Watch in 2021

StartupNation

Lori’s advice to women entrepreneurs seeking funding? Both internally and externally, LaunchGood taps into the creative power of Muslims worldwide. They launched the product on Kickstarter in 2014, and since then, the company has seen a ton of success, bringing in tens of millions in annual revenue with little outside investment.

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From Self-Doubt to Starting Up: Words of Wisdom for Women Founders From YC Continuity Partner Anu Hariharan

Y Combinator

Frankly, we’re still thinking about Anu’s incredible advice for women founders. Anu is never short on advice for founders, but her words are particularly salient for women looking to build and grow their startups in the aftermath of the pandemic. But if I could go back to my twenties and give advice, I’d go join a startup.

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