Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
“Creative” is the Last Performance Battleground When I first started doing digital marketing in June 2010, most of the job was done in spreadsheets: whole rooms full of analysts creating pivot tables, calculating KPIs, and optimizing bids for Google Adwords campaigns. Credit: Marketing Memetics 2. Tag each example with relevant “memes.”
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