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Making sense of Klarna

TechCrunch

“If I am buying some items and feel a bit unsafe about the merchant I’m using, if there’s a credit card, I don’t feel like I’m risking my money. Between 2006 and 2008, Klarna continued to grow as more people started shopping online. Siemiatkowski left undeterred.

investing 143
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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. But how do you actually make use of that data that’s now available? Bob Moore: Yeah, great question.

SaaS 117
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Making sense of Klarna

TechCrunch

“If I am buying some items and feel a bit unsafe about the merchant I’m using, if there’s a credit card, I don’t feel like I’m risking my money. Between 2006 and 2008, Klarna continued to grow as more people started shopping online. Siemiatkowski left undeterred.