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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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Transcript of Redpoint Office Hours with Stripe’s Chief Corporate Advisor and former COO, Claire Hughes Johnson and Redpoint Managing Director, Tomasz Tunguz

Tomasz Tunguz

I imagine everyone at this point has used a Zoom Webinar, so we don’t need a full demo, but just so you know, please use the chat to connect with your fellow attendees. So I definitely used it with the self-driving cars team, and got feedback like, was this accurate? So I’m a fan. Tomasz Tunguz: Yeah.