How technology unlocks business models: The story of Netflix
TechCrunch
APRIL 22, 2023
“Usually the best way to figure out if your crazy idea is any good is simply to try it. So that’s what we did,” Marc Randolph , Netflix’s co-founder and original CEO, That crazy idea was to send a CD through the mail to learn whether the concept of a mail-order DVD subscription service was practical. The CD, sent by USPS in a greeting card envelope, arrived safely the next day.
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