Four Steps to Making Customer Service an Organizational Priority
Entrepreneurs' Organization
JULY 26, 2018
The original version of this article appeared on Resonate’s blog. Resonate is an Australian customer experience management (CEM) provider, founded by EO Sydney member Jeff Carruthers. . At many well-meaning companies, customer experience or advocacy initiatives are driven from the top down or assigned to specific departments. However, customer satisfaction isn’t simply a goal for the marketing, sales or account services departments.
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