How to Change Business Owners’ Love-Hate Relationship with Marketing
Smart Hustle Magazine
SEPTEMBER 25, 2021
By Zev Asch, Marketing & Business Growth Consultant. Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and manage the business by hiring the best talent you can find for each part of the business (HR, accounting, sales, customer service, operations, etc.).
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