article thumbnail

What to Look for When Hiring a Head of Marketing for Your Startup

Tomasz Tunguz

Marcom teams typically create sales collateral, white papers, the content for content marketing, event materials and so on. These teams are by nature technical, often performing significant data analysis to maximize return-on-investment of their marketing spend.

article thumbnail

20 Resources for Identifying New Business Opportunities

Startup Blogpost

Elliott Brown , Marketing Leader, Cache Financials Expand Network for Business Opportunity Referrals Network like crazy, all the time. Typically, I find the former by keeping my ear to the ground to listen for new development and construction projects, or through my professional network.