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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tomasz Tunguz

To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy. The company went public in 2013 and we’ll use data from their S-1 through 2013 to benchmark the business. Tableau sells their desktop client to one or two data analysts within a company.

SaaS 40
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8 predictions that will affect the way we sell this decade

NZ Entrepreneur

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. Marketing supports Sales. Which landing pages they prefer, how long they spend on them, how frequently they visit your website, which resources are viewed or downloaded the most.