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Incremental differentiation doesn’t cut it anymore.

Berkonomics

One important element of positioning a company is pricing strategy. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. But, for the most part, competing on price alone is not a good strategy for the long run.

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Five ways to make your company stand out.

Berkonomics

If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be agile and creative. The five strategies: Picking one to emphasize. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance.