Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. The startup I worked for, Efficient Frontier, was founded by a coworker of Jeff Bezos’ at hedge fund D.E. As experiment backlogs spiral out of control, the process devolves to just do whatever the CEO says.
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