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I chose to write this article because I want to spotlight the opportunities created by the COVID pandemic. Looking for inspiration to fuel this article, I attended the 2022 Challenger Brands conference hosted by AdWeek. This is not a listicle article. This article is designed to help you get 1% better (every day).
Both Sides of the Table
AUGUST 28, 2009
We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. We hadn’t even thought about having a customer support line or who would staff it. We had one of the largest US software companies talk about buying us. We were unprepared. We were hot.
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