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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to. Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups : Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series.

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4 Startup Myths That Hold Innovation Back (and How to Overcome Them)

StartupNation

We live in a world with a stereotypical representation of what a startup founder looks like, so it’s no wonder that a large portion of the population feels underrepresented. A Gender Gap Grader study shows that women represent 9 percent of developers in the startup ecosystem. Myth 1: Startup founders are young .

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4 Startup Myths That Hold Innovation Back (and How to Overcome Them)

StartupNation

We live in a world with a stereotypical representation of what a startup founder looks like, so it’s no wonder that a large portion of the population feels underrepresented. A Gender Gap Grader study shows that women represent 9 percent of developers in the startup ecosystem. Myth 1: Startup founders are young .

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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

I see way too many startup founders who don’t have experience in selling and probably don’t feel that comfortable going to customers and asking for orders. This is probably because many founders are product or technology people. It is a consultative sale. Reminds me of Eats, Shoots & Leaves.

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Here’s a 10-Tip Action Plan for Optimizing Performance When You Have ADD

Both Sides of the Table

Why ADD Might Actually Benefit Startup Entrepreneurs. In the articles I made it clear that I’m not a doctor and if you have severe ADD you should consult a professional. From the stresses of being a startup founder I began to have pain in my chest that I became worried was heart trouble. Red wine kills me.

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Free money for your impact tech startup

David Teten VC

Our 20 selected organizations will receive coaching from Google’s AI experts, Google.org grant funding from a $25 million pool, and credits and consulting from Google Cloud. Startup founders will work with Google engineers and receive mentoring from over 20 teams at Google, as well as outside experts and local mentors.

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