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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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How to get any app to work with Zapier

The Zapier Blog

Oh, how naive we were. Or, who knows, you might even find a better alternative that you might not have considered. (I If your search comes up empty, now you can explore alternative options: Does your app use RSS feeds? If your search comes up empty, now you can explore alternative options: Does your app use RSS feeds?

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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter?

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