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Introducing "The 4%" podcast

The Zapier Blog

This gripping podcast is a collaborative project between Zapier and the Georgia Innocence Project (GIP), an independent non-profit dedicated to helping free individuals who have been convicted of crimes they did not commit in the state of Georgia. Kerry Robinson is one of those people. "The

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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. Assume that when I use "brand journalism" below, I'm talking about both forms unless I say otherwise.) Companies use brand journalism to get their presence into that mix.