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But it is illustrative of the measures that financial services companies — incumbents and fintechs alike — are taking to make their installment loans available to more consumers. In other words, it wants to help fintechs be in a stronger position to compete with incumbents, something it believes will benefit consumers.
They say things like “we have a unique feature” and “the incumbents are dumb,” which might be true, but isn’t a strategy. But their failure rate is much higher than product businesses, and they require copious venture funding. There are not enough blogs or books about this phase; often leaders go underground. Just stop already.
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