After 30 years, ‘Crossing the Chasm’ is due for a refresh
TechCrunch
JUNE 10, 2021
Jeff Bussgang of Flybridge Capital , a former entrepreneur turned venture capitalist, teaches entrepreneurship at Harvard Business School. This framework for marketing technology products has been one of the canonical foundational concepts to product-market fit for the three decades since it was first published in 1991. Jeff Bussgang.
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