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This Article About Andy Dunn and Bonobos is the Blueprint for Founder Storytelling

This is going to be BIG.

Telling your story isn't just about conveying information about your company--it's about giving someone a framework that makes them feel like they know how to be successful as well. The Coveteur article featuring Andy and Bonobos encapsulated exactly how a founder worth writing about will act: ".He Otherwise, who cares?

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