How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Validate data.
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