How Ecosystem-Led Growth Unlocks the Next Generation of GTM
Andreessen Horowitz
APRIL 9, 2024
In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. Bob Moore: Yeah, I’ll start there and then I can talk a bit about the “why now?” This is different, right?
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