2010 creativity data analysis 
TechCrunch
NOVEMBER 14, 2021
In February 2010, The Economist published a report called “ Data, data everywhere.” Little did we know then just how simple the data landscape actually was. That is, comparatively speaking, when you consider the data realities we’re facing as we look to 2022. Joe Hellerstein. Contributor. Share on Twitter.
Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
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