What Is Publicity? – Characteristics, Types, & Examples
Feedough
FEBRUARY 18, 2021
But what is publicity, what are its types, and how it differs from other promotional mix elements? Publicity is not a process but a result of a good public relations strategy where the marketers succeed in providing favourable information to media and other third-party outlets like bloggers, vloggers, podcasters, etc. Let’s find out.
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