Spolsky on Software on Both Sides of The Table
Both Sides of the Table
MAY 7, 2011
The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. Lesson: As CEO, it is your responsibility to educate everyone and mediate the difficult tensions that can arise by removing excuses. Social currency.
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