TechCrunch
SEPTEMBER 29, 2022
That strategy led to the company’s tagline of “Invest in themes, not memes.” The move was in line with its initial go-to-market strategy, which is to target college students, including athletes and non-athletes, with the expectation of making ambassadors out of influential people on campus.
TechCrunch
APRIL 24, 2021
How can they pursue a more digitally enabled strategy without outsourcing their customer relationship to a third party? The startup is building technology that may help grocery chains of all sizes go digital, take advantage of modern mobile technology, and generate more incomes via ads, while offering consumers more shopping options.
Both Sides of the Table
APRIL 23, 2011
At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. They also have a separate $300 million fund focused on bricks-n-mortar consumer retail. Do you think a multi-channel distribution strategy is important to guard against unforeseen changes? (51:30
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