A guide to email marketing automation: best practices and automated workflows
The Zapier Blog
JUNE 12, 2025
Let's say you buy your dog's favorite treats online. Zapier is the most connected AI orchestration platform—integrating with thousands of tools like Mailchimp , ActiveCampaign , Salesforce , and Shopify. Instead, you can use these Zaps to connect your lead source directly to apps like Mailchimp or ActiveCampaign.
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