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After the initial shock subsided, we realized we had to put our thinking caps back on, get creative and figure out how to get through this. For example, our company, which was built for a B2Bmarket and selling directly to enterprises, is now looking into shifting the strategy to B2C and the home office market instead.”.
To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . I use another live Google doc to maintain my database of companies I’m marketing to other VCs. That Google document provides cut and pasteable text I can share with other investors, based on their stage, focus, and appetite. .
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