Spolsky on Software on Both Sides of The Table
Both Sides of the Table
MAY 7, 2011
Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice. The important lesson in order to gain market share was that in order for new users to try Microsoft Excel, they had to be able to work with the files their coworkers were creating. Social currency.
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