How to avoid greenwashing your business
Young Leaders of the Americas Initiative
APRIL 13, 2022
A company announcing the goal for its packaging to be 100% recyclable or reusable by 2030 without providing defined targets and a schedule to support its goals would be considered an example of greenwashing. To market your business as green or sustainable, you should provide real data and metrics. Promote authenticity. The organization ??defends
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