2012 entrepreneurs incumbents 
Entrepreneur's Handbook
JUNE 21, 2021
Another example is Stone, a Brazilian fin-tech unicorn started in 2012, which disrupted the incumbents’ sales strategy by creating a hub-and-spoke model that deployed a passionate salesforce of “Stone Warriors” throughout the country. on both the customer side and the internal side?—?will
TechCrunch
JUNE 3, 2022
Sean Lane co-founded Olive in 2012, and signed on Chris Olsen from Drive Capital as the company’s first investors. Things aren’t looking good for the model that once challenged the incumbency of SaaS. Now, nearly 10 years later, Olive has raised $856.3 In their interview this week, Anita and Lucas chat with Ty Haney.
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