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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Mix it up with different agencies, people run out or creativity/contacts. Point: don’t waste your time on people that don’t “get” what you are doing]] People were not returning his call, he would call people 50 times but no reply, • Used to drive to work in pain in chest but could not let others know what is going on.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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