How Long Should Your SaaS Software Trial Period Be?
Tomasz Tunguz
AUGUST 11, 2018
How long should you let a customer use your software before they sign a contract? You could offer them a 7 day free trial. Or 14 or 21 or 30 or 90. Longer trials might be better. The customer could delve deeper into the product, become more committed and sign a larger contract. Shorter trials drive urgency, weed out the uncommitted, and result in shorter sales cycles.
72 
Let's personalize your content