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Excellent point. At all of my companies, I’ve run behind-the-scenes blogs, and it’s a practice that has led to unpredictable results. Buffer runs a fantastic blog , embracing radical transparency in an effort to tell the story of what happens behind closed doors. But what about companies that don’t resolve pain points?
By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success. Action item: Focus on creating one piece of educational content per month and do three things with it: put it on your company blog, send it out to your email list, and make printed copies available to distribute when meeting with prospects and clients.
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