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Less Noise, More Signal: Web3 Marketing In A Bear Market

Entrepreneur's Handbook

How Web3 startups should deploy their limited marketing resources Photo: Burst Almost $2 trillion of market value has disappeared from the crypto industry in 2022, taking with it much of the buzz around Web3. With the crypto winter in full swing for several months now, marketers?—?and and their budgets?—?have have felt the freeze.