Making sense of Klarna
TechCrunch
DECEMBER 8, 2020
. “The invoicing company” “When they started, they didn’t position themselves so much as a startup or as a tech company,” recalls Skype founder Niklas Zennström, whose venture capital firm Atomico would eventually become a Klarna investor in 2012. Pitch perfect, you might think. Siemiatkowski left undeterred.
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