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Optimize for authentic relationships, not bluster

This is going to be BIG.

More importantly, I know them both for a while--Hilary since August of 2007 through twitter and, of course, getting to work with her at Path 101, and Kara since I used to e-mail her about her Boomtown columns in the WSJ over ten years ago. When we hired her, we leveled up in terms of our technology and Big Data chops.