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14 Tips on How to Sell to Private Equity and Venture Capital Funds

David Teten VC

I’m an investor in many companies which sell to these types of clients. I put together a cheat sheet with some of the sales best practices I’ve seen. The vastly larger universe of B2B companies, many of which have teams focused on pushing VC and private equity funds to evangelize their product to their portfolio. See Where are the deals?

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Why Did I Invest in the Company Pose?

Both Sides of the Table

If you haven’t read the post the thesis was that I care way more about watching the trajectory of your performance as a team (or individual) than I do about how good you “pitch” on the first day you come to see me. If you don’t know it and own an iPhone (soon Android) please check it out. Pose is no different.

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