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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Assumptions mapping is the process of identifying and testing your riskiest ideas. Watch this webinar with Laura Klein, product manager and author of Build Better Products, to learn how to spot the unconscious assumptions which you’re basing decisions on and guidelines for validating (or invalidating) your ideas. You'll learn: Why every product leader goes into a new project with untested, hidden assumptions.

Embedding analytics in software presents some unique opportunities—and poses unique challenges—to software teams. What are best practices when designing the UI and UX of embedded dashboards, reports, and analytics? What should software teams know about implementing security that works with the rest of their products? What should product managers keep in mind when adding an analytics project to their roadmap?

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Don't go into the fray unarmed. This exhaustive guide with a foreword from BI analyst Jen Underwood dives deep into the BI buying process and explores how to decide what features you need. Download the guide today, and get an evaluation framework for every technical and non-technical requirement that you could imagine.

MAGNiTT and 500 Startups jointly launch first 'State of MENA Startups 2019" report. Survey findings reveal insights on trends in fundraising exercise, exit opportunities, hiring, and growth optimization.

The world’s favorite applications use predictive analytics to guide users—even when they don’t realize it. No wonder predictive analytics is now the #1 feature on product roadmaps. By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

This resource discusses the gap between early funding from friends/family and the more substantial rounds from angel groups and VCs. Why does this gap exist and what can be done about it?