Resources

How ZoomInfo Solves Recruiting Pain Points

ZoomInfo

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

The Data Intelligence Glossary for Recruiting and HR Professionals

ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Why B2B Contact and Account Data Management Is Critical to Your ROI

ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

2020 Database Strategies and Contact Acquisition Survey Report

ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Best Practices for a Marketing Database Cleanse

ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Cold Calling Tips and Tricks

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How to Overcome the Pain Points of Your CRM

ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

3 Mistakes Organizations Make While Developing ABM Programs

ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

The Impact of Direct Dials on Sales Productivity

ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

5 Essential Pieces of a Prospecting Solution

ZoomInfo

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

ZoomInfo

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

ZoomInfo

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

State of MENA Startups 2019, Report

MAGNiTT and 500 Startups jointly launch first 'State of MENA Startups 2019" report. Survey findings reveal insights on trends in fundraising exercise, exit opportunities, hiring, and growth optimization.

16 Go-to-Market Plays for Your Entire Sales Funnel

ZoomInfo

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

The Startup Funding Gap

This resource discusses the gap between early funding from friends/family and the more substantial rounds from angel groups and VCs. Why does this gap exist and what can be done about it?

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