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Hello! If you had the day off for President’s Day, we hope it was a peaceful transition into work today. Please send good vibes to Haje as he figures out what to do with his damaged car (it’s a long story). Meanwhile, today’s Black History Month recommendation comes from Henry on “Blues Legacies and Black Feminism” by Angela Davis. Let’s dig in. — Christine

The TechCrunch Top 3

  • What happens when something is unsecured?: Well, unfortunately for the U.S. Department of Defense, it meant that sensitive military emails get leaked, Zack reports.
  • “That’s no moon — it’s a space station”: Vast makes its first acquisition of Launcher in a move that brings it closer to building artificial gravity space stations in low Earth orbit. Aria has more.
  • Success breeds IPO: Shared vehicle company Lime reported its first profitable year, with Rebecca writing that “Lime has figured out how to make shared micromobility a sustainable business.” So what happens when you are good at what you do? The company is now eyeing an initial public offering.

Startups and VC

FreshToHome, an Indian meat startup going after a piece of the country’s food delivery market, has a new backer in Amazon, which led a $104 million round in funding. Manish writes that this investment marks the largest check Amazon’s Smbhav Venture Fund has written thus far. Meanwhile, FreshToHome has made a name for itself, expanding its presence by 100% over the past year.

Now here are five more:

5 tactics for managing paid customer acquisition during a downturn

3D Rendering Magnet and Chrome Balls
Image Credits: akinbostanci (opens in a new window) / Getty Images

When economic conditions change, companies adjust their marketing tactics: When the pandemic began, junk mail volumes fell dramatically. After vaccines rolled out, mailboxes were once again full of irrelevant offers.

Paid marketing is a core tactic for early-stage startups, but this downturn is a good time for founders to reexamine customer acquisition strategies, says Brian Rothenberg, an investment partner at early-stage VC fund Defy.

“Capital is more expensive now than it’s been in years,” he writes in TC+. “Where else can you invest to drive higher returns and to build a more durable competitive advantage?”

5 tactics for managing paid customer acquisition during a downturn

Two more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

It was “game on” for hackers today. First, some hackers allegedly stole Activision games and employee data, Lorenzo reports. The company said the breach happened in December and was confirmed by a gaming blog. Stay tuned for more on that. Also, Coinbase is claiming that the same hackers that targeted hundreds of other companies, the so-called 0ktapus hackers, stole some of its employees’ information, Carly writes.

In the ongoing conversation about how ChatGPT is taking over the world, Mark Harris weaves for us the web of nonprofits accelerating Sam Altman’s AI vision.

And we have five more for you:

More TechCrunch

When Urvashi Barooah applied to MBA programs in 2015, she focused her applications around her dream of becoming a venture capitalist. She got rejected from every school, and was told…

How Urvashi Barooah broke into venture after everyone told her she couldn’t

Slack CEO Denise Dresser Speaking At TechCrunch Disrupt 2024

Slack CEO Denise Dresser is coming to TechCrunch Disrupt this October

Apple’s SDKs (software development kits) have been updated with a variety of new APIs and frameworks.

Apple brings its gen AI ‘Apple Intelligence’ to developers, will let Siri control apps

Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings…

Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

Older iPhones or iPhone 15 users won’t be able to use these features.

Apple Intelligence features will be available on iPhone 15 Pro and devices with M1 or newer chips

Soon, Siri will be able to tap ChatGPT for “expertise” where it might be helpful, Apple says.

Apple brings ChatGPT to its apps, including Siri

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation.

Apple debuts AI-generated … Bitmoji

To use InSight, Apple TV+ subscribers can swipe down on their remote to bring up a display with actor names and character information in real time.

Apple TV+ introduces InSight, a new feature similar to Amazon’s X-Ray, at WWDC 2024

Siri is now more natural, more relevant and more personal — and it has new look.

Apple gives Siri an AI makeover

The company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS and the latest, VisionOS.

Apple Intelligence is the company’s new generative AI offering

In addition to all the features you can find in the Passwords menu today, there’s a new column on the left that lets you more easily navigate your password collection.

Apple is launching its own password manager app

With Smart Script, Apple says it’s making handwriting your notes even smoother and straighter.

Smart Script in iPadOS 18 will clean up your handwriting when using an Apple Pencil

iOS’ perennial tips calculating app is finally coming to the larger screen.

Calculator for iPad does the math for you

The new OS, announced at WWDC 2024, will allow users to mirror their iPhone screen directly on their Mac and even control it.

With macOS Sequoia, you can mirror your iPhone on your Mac

At Apple’s WWDC 2024, the company announced MacOS Sequoia.

Apple unveils macOS Sequoia

“Messages via Satellite,” announced at Apple’s WWDC 2024 keynote, works much like the SOS feature does.

iPhones will soon text via satellite

Apple says the new design will lead to less time searching for photos.

Apple revamps its Photos app for iOS 18

Users will be able to lock an app when they hand over their phone.

iOS 18 will let you hide and lock apps

Apple’s WWDC 2024 keynote was packed, including a number of key new updates for iOS 18. One of the more interesting additions is Tap to Cash, which is more or…

Tap to Cash lets you pay by touching iPhones

In iOS 18, Apple will now support long-requested functionality, like the ability to set app icons and widgets wherever you want.

iOS 18 will finally let you customize your icons and unlock them from the grid

As expected, this is a pivotal moment for the mobile platform as iOS 18 is going to focus on artificial intelligence.

Apple unveils iOS 18 with tons of AI-powered features

Apple today kicked off what it promised would be a packed WWDC 2024 with a handful of visionOS announcements. At the top of the list is the ability to turn…

visionOS can now make spatial photos out of 3D images

The Apple Vision Pro is now available in eight new countries.

Apple to release Vision Pro in international markets

VisionOS 2 will come to Vision Pro as a free update later this year.

Apple debuts visionOS 2 at WWDC 2024

The security firm said the attacks targeting Snowflake customers is “ongoing,” suggesting the number of affected companies may rise.

Mandiant says hackers stole a ‘significant volume of data’ from Snowflake customers

French startup Kelvin, which uses computer vision and machine learning to make it easier to audit homes for energy efficiency, has raised $5.1M.

Kelvin wants to help save the planet by applying AI to home energy audits

A last call and a major shoutout to any and all early-stage founders. It’s time to dig deep and take advantage of an unparalleled opportunity at TechCrunch Disrupt 2024 —…

Only hours left to apply to Startup Battlefield 200 at Disrupt

Privacy watchdogs in the U.K. and Canada have launched a joint investigation into the data breach at 23andMe last year.  On Monday, the U.K,’s Information Commissioner’s Office (ICO) and the…

UK and Canada privacy watchdogs investigating 23andMe data breach

Dubai-based fractional property investment platform Stake has raised $14 million in Series A funding.

Stake raises $14M to bring its fractional property investment platform to Saudi Arabia, Abu Dhabi