Startups

The oh-so-biased branding risk in venture capital

Comment

Image Credits: boonchai wedmakawand (opens in a new window) / Getty Images

Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. To get this in your inbox, subscribe here.

One of the quieter conversations in venture capital has only grown louder, in my DMs and interviews, over the past few months: The known bias in venture capital has been a branding issue for some of the emerging, diverse fund managers just now splashing onto the scene.

Everyone has a story, but they all sound a bit similar: A female VC is launching a fund, and she’s either compared to every other female VC with a fund, expected to only invest in female founders or have a diversity, equity and inclusion angle as a core thesis. The othering that happens, from an ever-homogenous group of LPs or even founders who see female VCs as monolithic, has led to some female VCs rebranding their firms altogether so they are seen as beyond their gender.

Read my full take on this topic with Rebecca Szkutak on TC+: “For female VCs, bias is a branding issue.”

In the rest of this newsletter, we’ll talk about Upfront Summit 2023 and a surprising Better deal. As always, you can follow me on Twitter or Instagram to continue the conversation.

VC confab brings surprises and AI

All your favorite venture journalists were busy this week at Upfront Summit 2023, a two-day, invite-only event that brings together industry insiders — and celebrities — to talk about the future of capital. I interviewed the past and present guard over at Kapor Capital. I shook hands with Jamie Lee Curtis and stole interview tips from Kara Swisher. And Al Gore tried to recruit the entire audience to be more serious on combating climate change.

All in all, the conference basically fueled my story plans for the next month, so stay tuned for lots of follow-up angles. And some scoops too. I’ll start with a recap on the AI conversations all over stage.

Here’s why it’s important: If you ask me, AI was the omnipresent celebrity at Upfront. It’s not surprising: Hyped-up technologies often get outsized interest. But the atmosphere is different from what it was in 2021 when investors were throwing billions of dollars at 15-minute grocery delivery companies and web3. Venture dry powder is locked up, deals are getting done slower and some investors are still licking their wounds from the downturn thus far.

Image Credits: Clark Studio

The follow-up

My colleagues took the mic this week on Equity to talk through the latest and greatest headlines. The whole show was a hoot. Unexpectedly, for all, was the return of Better.com. News broke earlier this week that Amazon is letting employees use their stock to finance home purchases and even second homes.

Here’s why it’s important: It’s a creative, but also surprising, partnership. Better has been an Amazon Web Services customer since 2015 and its loan origination system is powered entirely by the software, according to a statement. Still, Better has been through its fair share of struggles that have cast doubt on its future. Must we run through all the filings?

Better.com
Image Credits: Bryce Durbin / TechCrunch

Etc., etc.

Seen on TechCrunch

Salesforce strikes back

Everything Elon Musk and execs shared (and skipped) at Tesla Investor Day

Chamath Palihapitiya: It could take three years for the market to ‘accurately’ reprice late-stage cos

OpenAI launches an API for ChatGPT, plus dedicated capacity for enterprise customers

Gamers are fixing a video game ‘taken over’ by hackers

Seen on TechCrunch+

Perhaps Substack can grow just fine without venture dollars

Pitch Deck Teardown: Gable’s $12M Series A deck

Does web3 need a venture bailout now that AI has all the hype?

And with that, thank you for being here. If you’re reading this on a browser, get this in your inbox too! Subscribe here and share it with your friends.

N

More TechCrunch

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android

A hacker listed the data allegedly breached from Samco on a known cybercrime forum.

Hacker claims theft of India’s Samco account data

A top European privacy watchdog is investigating following the recent breaches of Dell customers’ personal information, TechCrunch has learned.  Ireland’s Data Protection Commission (DPC) deputy commissioner Graham Doyle confirmed to…

Ireland privacy watchdog confirms Dell data breach investigation

Ampere and Qualcomm aren’t the most obvious of partners. Both, after all, offer Arm-based chips for running data center servers (though Qualcomm’s largest market remains mobile). But as the two…

Ampere teams up with Qualcomm to launch an Arm-based AI server

At Google’s I/O developer conference, the company made its case to developers — and to some extent, consumers — why its bets on AI are ahead of rivals. At the…

Google I/O was an AI evolution, not a revolution

TechCrunch Disrupt has always been the ultimate convergence point for all things startup and tech. In the bustling world of innovation, it serves as the “big top” tent, where entrepreneurs,…

Meet the Magnificent Six: A tour of the stages at Disrupt 2024

There’s apparently a lot of demand for an on-demand handyperson. Khosla Ventures and Pear VC have just tripled down on their investment in Honey Homes, which offers up a dedicated…

Khosla Ventures, Pear VC triple down on Honey Homes, a smart way to hire a handyman

TikTok is testing the ability for users to upload 60-minute videos, the company confirmed to TechCrunch on Thursday. The feature is available to a limited group of users in select…

TikTok tests 60-minute video uploads as it continues to take on YouTube

Flock Safety is a multibillion-dollar startup that’s got eyes everywhere. As of Wednesday, with the company’s new Solar Condor cameras, those eyes are solar-powered and use wireless 5G networks to…

Flock Safety’s solar-powered cameras could make surveillance more widespread

Since he was very young, Bar Mor knew that he would inevitably do something with real estate. His family was involved in all types of real estate projects, from ground-up…

Agora raises $34M Series B to keep building the Carta for real estate

Poshmark, the social commerce site that lets people buy and sell new and used items to each other, launched a paid marketing tool on Thursday, giving sellers the ability to…

Poshmark’s ‘Promoted Closet’ tool lets sellers boost all their listings at once

Google is launching a Gemini add-on for educational institutes through Google Workspace.

Google adds Gemini to its Education suite

More money for the generative AI boom: Y Combinator-backed developer infrastructure startup Recall.ai announced Thursday it has raised a $10 million Series A funding round, bringing its total raised to over…

YC-backed Recall.ai gets $10M Series A to help companies use virtual meeting data

Engineers Adam Keating and Jeremy Andrews were tired of using spreadsheets and screenshots to collab with teammates — so they launched a startup, CoLab, to build a better way. The…

CoLab’s collaborative tools for engineers line up $21M in new funding

Reddit announced on Wednesday that it is reintroducing its awards system after shutting down the program last year. The company said that most of the mechanisms related to awards will…

Reddit reintroduces its awards system

Sigma Computing, a startup building a range of data analytics and business intelligence tools, has raised $200 million in a fresh VC round.

Sigma is building a suite of collaborative data analytics tools

European Union enforcers of the bloc’s online governance regime, the Digital Services Act (DSA), said Thursday they’re closely monitoring disinformation campaigns on the Elon Musk-owned social network X (formerly Twitter)…

EU ‘closely’ monitoring X in wake of Fico shooting as DSA disinfo probe rumbles on