Startups

The oh-so-biased branding risk in venture capital

Comment

Image Credits: boonchai wedmakawand (opens in a new window) / Getty Images

Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. To get this in your inbox, subscribe here.

One of the quieter conversations in venture capital has only grown louder, in my DMs and interviews, over the past few months: The known bias in venture capital has been a branding issue for some of the emerging, diverse fund managers just now splashing onto the scene.

Everyone has a story, but they all sound a bit similar: A female VC is launching a fund, and she’s either compared to every other female VC with a fund, expected to only invest in female founders or have a diversity, equity and inclusion angle as a core thesis. The othering that happens, from an ever-homogenous group of LPs or even founders who see female VCs as monolithic, has led to some female VCs rebranding their firms altogether so they are seen as beyond their gender.

Read my full take on this topic with Rebecca Szkutak on TC+: “For female VCs, bias is a branding issue.”

In the rest of this newsletter, we’ll talk about Upfront Summit 2023 and a surprising Better deal. As always, you can follow me on Twitter or Instagram to continue the conversation.

VC confab brings surprises and AI

All your favorite venture journalists were busy this week at Upfront Summit 2023, a two-day, invite-only event that brings together industry insiders — and celebrities — to talk about the future of capital. I interviewed the past and present guard over at Kapor Capital. I shook hands with Jamie Lee Curtis and stole interview tips from Kara Swisher. And Al Gore tried to recruit the entire audience to be more serious on combating climate change.

All in all, the conference basically fueled my story plans for the next month, so stay tuned for lots of follow-up angles. And some scoops too. I’ll start with a recap on the AI conversations all over stage.

Here’s why it’s important: If you ask me, AI was the omnipresent celebrity at Upfront. It’s not surprising: Hyped-up technologies often get outsized interest. But the atmosphere is different from what it was in 2021 when investors were throwing billions of dollars at 15-minute grocery delivery companies and web3. Venture dry powder is locked up, deals are getting done slower and some investors are still licking their wounds from the downturn thus far.

Image Credits: Clark Studio

The follow-up

My colleagues took the mic this week on Equity to talk through the latest and greatest headlines. The whole show was a hoot. Unexpectedly, for all, was the return of Better.com. News broke earlier this week that Amazon is letting employees use their stock to finance home purchases and even second homes.

Here’s why it’s important: It’s a creative, but also surprising, partnership. Better has been an Amazon Web Services customer since 2015 and its loan origination system is powered entirely by the software, according to a statement. Still, Better has been through its fair share of struggles that have cast doubt on its future. Must we run through all the filings?

Better.com
Image Credits: Bryce Durbin / TechCrunch

Etc., etc.

Seen on TechCrunch

Salesforce strikes back

Everything Elon Musk and execs shared (and skipped) at Tesla Investor Day

Chamath Palihapitiya: It could take three years for the market to ‘accurately’ reprice late-stage cos

OpenAI launches an API for ChatGPT, plus dedicated capacity for enterprise customers

Gamers are fixing a video game ‘taken over’ by hackers

Seen on TechCrunch+

Perhaps Substack can grow just fine without venture dollars

Pitch Deck Teardown: Gable’s $12M Series A deck

Does web3 need a venture bailout now that AI has all the hype?

And with that, thank you for being here. If you’re reading this on a browser, get this in your inbox too! Subscribe here and share it with your friends.

N

More TechCrunch

The keynote will be focused on Apple’s software offerings and the developers that power them, including the latest versions of iOS, iPadOS, macOS, tvOS, visionOS and watchOS.

Watch Apple kick off WWDC 2024 right here

As WWDC 2024 nears, all sorts of rumors and leaks have emerged about what iOS 18 and its AI-powered apps and features have in store.

What to expect from Apple’s AI-powered iOS 18 at WWDC 2024

Welcome to Elon Musk’s X. The social network formerly known as Twitter where the rules are made up and the check marks don’t matter. Or do they? The Tesla and…

Elon Musk’s X: A complete timeline of what Twitter has become

TechCrunch has kept readers informed regarding Fearless Fund’s courtroom battle to provide business grants to Black women. Today, we are happy to announce that Fearless Fund CEO and co-founder Arian…

Fearless Fund’s Arian Simone coming to Disrupt 2024

Bridgy Fed is one of the efforts aimed at connecting the fediverse with the web, Bluesky and, perhaps later, other networks like Nostr.

Bluesky and Mastodon users can now talk to each other with Bridgy Fed

Zoox, Amazon’s self-driving unit, is bringing its autonomous vehicles to more cities.  The self-driving technology company announced Wednesday plans to begin testing in Austin and Miami this summer. The two…

Zoox to test self-driving cars in Austin and Miami 

Called Stable Audio Open, the generative model takes a text description and outputs a recording up to 47 seconds in length.

Stability AI releases a sound generator

It’s not just instant-delivery startups that are struggling. Oda, the Norway-based online supermarket delivery startup, has confirmed layoffs of 150 jobs as it drastically scales back its expansion ambitions to…

SoftBank-backed grocery startup Oda lays off 150, resets focus on Norway and Sweden

Newsletter platform Substack is introducing the ability for writers to send videos to their subscribers via Chat, its private community feature, the company announced on Wednesday. The rollout of video…

Substack brings video to its Chat feature

Hiya, folks, and welcome to TechCrunch’s inaugural AI newsletter. It’s truly a thrill to type those words — this one’s been long in the making, and we’re excited to finally…

This Week in AI: Ex-OpenAI staff call for safety and transparency

Ms. Rachel isn’t a household name, but if you spend a lot of time with toddlers, she might as well be a rockstar. She’s like Steve from Blues Clues for…

Cameo fumbles on Ms. Rachel fundraiser as fans receive credits instead of videos  

Cartwheel helps animators go from zero to basic movement, so creating a scene or character with elementary motions like taking a step, swatting a fly or sitting down is easier.

Cartwheel generates 3D animations from scratch to power up creators

The new tool, which is set to arrive in Wix’s app builder tool this week, guides users through a chatbot-like interface to understand the goals, intent and aesthetic of their…

Wix’s new tool taps AI to generate smartphone apps

ClickUp Knowledge Management combines a new wiki-like editor and with a new AI system that can also bring in data from Google Drive, Dropbox, Confluence, Figma and other sources.

ClickUp wants to take on Notion and Confluence with its new AI-based Knowledge Base

New York City, home to over 60,000 gig delivery workers, has been cracking down on cheap, uncertified e-bikes that have resulted in battery fires across the city.  Some e-bike providers…

Whizz wants to own the delivery e-bike subscription space, starting with NYC

This is the last major step before Starliner can be certified as an operational crew system, and the first Starliner mission is expected to launch in 2025. 

Boeing’s Starliner astronaut capsule is en route to the ISS 

TechCrunch Disrupt 2024 in San Francisco is the must-attend event for startup founders aiming to make their mark in the tech world. This year, founders have three exciting ways to…

Three ways founders can shine at TechCrunch Disrupt 2024

Google’s newest startup program, announced on Wednesday, aims to bring AI technology to the public sector. The newly launched “Google for Startups AI Academy: American Infrastructure” will offer participants hands-on…

Google’s new startup program focuses on bringing AI to public infrastructure

eBay’s newest AI feature allows sellers to replace image backgrounds with AI-generated backdrops. The tool is now available for iOS users in the U.S., U.K., and Germany. It’ll gradually roll…

eBay debuts AI-powered background tool to enhance product images

If you’re anything like me, you’ve tried every to-do list app and productivity system, only to find yourself giving up sooner than later because sooner than later, managing your productivity…

Hoop uses AI to automatically manage your to-do list

Asana is using its work graph to train LLMs with the goal of creating AI assistants that work alongside human employees in company workflows.

Asana introduces ‘AI teammates’ designed to work alongside human employees

Taloflow, an early stage startup changing the way companies evaluate and select software, has raised $1.3M in a seed round.

Taloflow puts AI to work on software vendor selection to reduce costs and save time

The startup is hoping its durable filters can make metals refining and battery recycling more efficient, too.

SiTration uses silicon wafers to reclaim critical minerals from mining waste

Spun out of Bosch, Dive wants to change how manufacturers use computer simulations by both using modern mathematical approaches and cloud computing.

Dive goes cloud-native for its computational fluid dynamics simulation service

The tension between incumbents and fintechs has existed for decades. But every once in a while, the two groups decide to put their competition aside and work together. In an…

When foes become friends: Capital One partners with fintech giants Stripe, Adyen to prevent fraud

After growing 500% year-over-year in the past year, Understory is now launching a product focused on the renewable energy sector.

Insurance provider Understory gets into renewable energy following $15M Series A

Ashkenazi will start her new role at Google’s parent company on July 31, after 23 years at Eli Lilly.

Alphabet brings on Eli Lilly’s Anat Ashkenazi as CFO

Tobiko aims to reimagine how teams work with data by offering a dbt-compatible data transformation platform.

With $21.8M in funding, Tobiko aims to build a modern data platform

In 1816, French physician René Laennec invented an instrument that allowed doctors to listen to the heart and lungs. That device — a stethoscope — eventually evolved from a simple…

Eko Health scores $41M to detect heart and lung disease earlier and more accurately

The number of satellites on low Earth orbit is poised to explode over the coming years as more mega-constellations come online. This will create new opportunities for bad actors to…

DARPA and Slingshot build system to detect ‘wolf in sheep’s clothing’ adversary satellites