Startups

PassiveLogic, which creates digital twins of building systems, raises $15M

Comment

Industrial air conditioning unit cooling system.
Image Credits: owngarden / Getty Images

PassiveLogic, a startup developing a platform to autonomously control building systems, today announced that it raised $15 million from Brookfield Growth, the investment arm of asset management firm Brookfield. CEO Troy Harvey says that the new capital will be put toward growing PassiveLogic’s team and “launching an ecosystem of products that enable autonomy.”

Analysts at McKinsey (among others) predict the pandemic will spur an interest in more comfortable, sustainable working spaces. But assuming that comes to pass, legacy industrial building controls threaten to make such projects daunting. According to market research agency ARC Advisory Group, there are roughly $65 billion worth of distributed building control systems nearing their end of life, with many of those systems over 25 years old.

“Right now, building controls utilize very limited information to make sure the building works accordingly,” Harvey told TechCrunch via email. “To get to the future of real estate, there needs to be a digital platform that can aggregate building data, [allowing] building managers to customize automation controls and act upon it in real-time.”

PassiveLogic provides this solution, Harvey claims, built around what he calls the “Hive” controller. PassiveLogic’s product is designed to enable autonomous control of legacy building systems by interfacing with them using a combination of sensors, equipment and devices that don’t need cloud connectivity.

Harvey founded Salt Lake City, Utah-based PassiveLogic in 2016 with Jeremy Fillingim. Harvey was previously the CEO of Heliocentric, an engineering firm that worked with clients to architect “next-generation” buildings. Fillingim was a partner at Mote Systems, where he designed a touchscreen universal remote control.

PassiveLogic
PassiveLogic’s Hive controller. Image Credits: PassiveLogic

PassiveLogic hosts a software environment, Autonomy Studio, where customers can create building system models from CAD or 3D models. The software uses these models to generate a “physics-based digital twin” that conforms to a descriptive standard called Quantum. Applications written in Quantum can be deployed within PassiveLogic’s control hardware — the aforementioned Hive.

Harvey asserts that Quantum provides “virtual analogs” to real-world objects via algorithms that attempt to understand how a building’s equipment and systems interact. Based on these predictions, PassiveLogic makes control and management decisions for maintenance and operation.

“PassiveLogic is creating [a] platform for generalized autonomy. The aim is to empower anyone to effortlessly design their own custom applications — without requiring a team of Ph.D.s,” Harvey said. “[There’s] no programming required to understand how a building’s equipment and systems interact.”

Digital twin technologies, which digitally models real-world systems, aren’t new. GE, AWS and other companies offer products that allow customers to model digital twins of machines. London-based SenSat creates digital twin models of locations for construction, mining and energy projects. Meanwhile, startups like Lacuna and Nexar are building digital twins of entire cities.

But digital twin technologies share the same limitations, chief among them inaccurate modeling in the presence of inaccurate data. Indeed, the models are only as good as the data that’s used to develop them. As Gartner notes in a report: “It is difficult to anticipate the nature of the simulation models, data types, and data analysis of sensor data that might be necessary to support the design, introduction, and service life of the digital twins’ physical counterparts. While 3D geometry is sufficient to communicate the digital twin visually and how parts fit together, the geometric model may not be able to perform simulations of the behavior of the physical counterpart in use or operation. At the same time, the geometric model may not be able to analyze data if it is not enriched with additional information.”

PassiveLogic
Image Credits: PassiveLogic

Another potential pitfall is the proprietary nature of digital twin platforms. Digital twins with long life cycles, like those of building systems, might extend well beyond the lifespans of the software and hardware used to create and maintain them.

Harvey says that PassiveLogic’s Hive hardware is engineered to combat data inaccuracy, and he challenges the idea that PassiveLogic will ever leave its customers without the necessary software updates.

“PassiveLogic’s generalized autonomy platform is ideally suited to buildings, which are complex control systems requiring entirely customized solutions. (Buildings represent our largest single use case). However, the technology will have an equal impact on other complex systems like energy grids, logistics and supply chain facilities, networks, and other critical infrastructure,” he said. “We’re fortunate to work with forward-looking investors, who understand that backing real technology to solve real market problems takes time.”

Brookfield managing partner Josh Raffaelli added: “To get to the future of real estate, there needs to be a digital platform that can aggregate building data, enable building managers to customize automation controls, and act upon it in real-time. This platform will be the interface for the next generation of PropTech services the market wants to plug into buildings, and will save customers both time and money in deploying automation projects.”

PassiveLogic — whose total capital raised stands at $65.2 million with the new funds — remains in the pre-product stage, with plans to enter beta and production later this year. The company currently has a workforce of between 70 and 80 employees and expects to grow to 140 by the end of the year.

“PassiveLogic is building the next generation of AI technology and attracting the best and brightest from all fields to address this opportunity for impact,” Harvey said. “In recent pilot projects, PassiveLogic’s approach demonstrated … energy savings and … labor savings in programming, installation, and commissioning compared to conventional solutions.”

More TechCrunch

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Well,…

Startups Weekly: Drama at Techstars. Drama in AI. Drama everywhere.

Last year’s investor dreams of a strong 2024 IPO pipeline have faded, if not fully disappeared, as we approach the halfway point of the year. 2024 delivered four venture-backed tech…

From Plaid to Figma, here are the startups that are likely — or definitely — not having IPOs this year

Federal safety regulators have discovered nine more incidents that raise questions about the safety of Waymo’s self-driving vehicles operating in Phoenix and San Francisco.  The National Highway Traffic Safety Administration…

Feds add nine more incidents to Waymo robotaxi investigation

Terra One’s pitch deck has a few wins, but also a few misses. Here’s how to fix that.

Pitch Deck Teardown: Terra One’s $7.5M Seed deck

Chinasa T. Okolo researches AI policy and governance in the Global South.

Women in AI: Chinasa T. Okolo researches AI’s impact on the Global South

TechCrunch Disrupt takes place on October 28–30 in San Francisco. While the event is a few months away, the deadline to secure your early-bird tickets and save up to $800…

Disrupt 2024 early-bird tickets fly away next Friday

Another week, and another round of crazy cash injections and valuations emerged from the AI realm. DeepL, an AI language translation startup, raised $300 million on a $2 billion valuation;…

Big tech companies are plowing money into AI startups, which could help them dodge antitrust concerns

If raised, this new fund, the firm’s third, would be its largest to date.

Harlem Capital is raising a $150 million fund

About half a million patients have been notified so far, but the number of affected individuals is likely far higher.

US pharma giant Cencora says Americans’ health information stolen in data breach

Attention, tech enthusiasts and startup supporters! The final countdown is here: Today is the last day to cast your vote for the TechCrunch Disrupt 2024 Audience Choice program. Voting closes…

Last day to vote for TC Disrupt 2024 Audience Choice program

Featured Article

Signal’s Meredith Whittaker on the Telegram security clash and the ‘edge lords’ at OpenAI 

Among other things, Whittaker is concerned about the concentration of power in the five main social media platforms.

15 hours ago
Signal’s Meredith Whittaker on the Telegram security clash and the ‘edge lords’ at OpenAI 

Lucid Motors is laying off about 400 employees, or roughly 6% of its workforce, as part of a restructuring ahead of the launch of its first electric SUV later this…

Lucid Motors slashes 400 jobs ahead of crucial SUV launch

Google is investing nearly $350 million in Flipkart, becoming the latest high-profile name to back the Walmart-owned Indian e-commerce startup. The Android-maker will also provide Flipkart with cloud offerings as…

Google invests $350 million in Indian e-commerce giant Flipkart

A Jio Financial unit plans to purchase customer premises equipment and telecom gear worth $4.32 billion from Reliance Retail.

Jio Financial unit to buy $4.32B of telecom gear from Reliance Retail

Foursquare, the location-focused outfit that in 2020 merged with Factual, another location-focused outfit, is joining the parade of companies to make cuts to one of its biggest cost centers –…

Foursquare just laid off 105 employees

“Running with scissors is a cardio exercise that can increase your heart rate and require concentration and focus,” says Google’s new AI search feature. “Some say it can also improve…

Using memes, social media users have become red teams for half-baked AI features

The European Space Agency selected two companies on Wednesday to advance designs of a cargo spacecraft that could establish the continent’s first sovereign access to space.  The two awardees, major…

ESA prepares for the post-ISS era, selects The Exploration Company, Thales Alenia to develop cargo spacecraft

Expressable is a platform that offers one-on-one virtual sessions with speech language pathologists.

Expressable brings speech therapy into the home

The French Secretary of State for the Digital Economy as of this year, Marina Ferrari, revealed this year’s laureates during VivaTech week in Paris. According to its promoters, this fifth…

The biggest French startups in 2024 according to the French government

Spotify is notifying customers who purchased its Car Thing product that the devices will stop working after December 9, 2024. The company discontinued the device back in July 2022, but…

Spotify to shut off Car Thing for good, leading users to demand refunds

Elon Musk’s X is preparing to make “likes” private on the social network, in a change that could potentially confuse users over the difference between something they’ve favorited and something…

X should bring back stars, not hide ‘likes’

The FCC has proposed a $6 million fine for the scammer who used voice-cloning tech to impersonate President Biden in a series of illegal robocalls during a New Hampshire primary…

$6M fine for robocaller who used AI to clone Biden’s voice

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Is it…

Tesla lobbies for Elon and Kia taps into the GenAI hype

Crowdaa is an app that allows non-developers to easily create and release apps on the mobile store. 

App developer Crowdaa raises €1.2M and plans a US expansion

Back in 2019, Canva, the wildly successful design tool, introduced what the company was calling an enterprise product, but in reality it was more geared toward teams than fulfilling true…

Canva launches a proper enterprise product — and they mean it this time

TechCrunch Disrupt 2024 isn’t just an event for innovation; it’s a platform where your voice matters. With the Disrupt 2024 Audience Choice Program, you have the power to shape the…

2 days left to vote for Disrupt Audience Choice

The United States Department of Justice and 30 state attorneys general filed a lawsuit against Live Nation Entertainment, the parent company of Ticketmaster, for alleged monopolistic practices. Live Nation and…

Ticketmaster antitrust lawsuit could give new hope to ticketing startups

The U.K. will shortly get its own rulebook for Big Tech, after peers in the House of Lords agreed Thursday afternoon to pass the Digital Markets, Competition and Consumer bill…

‘Pro-competition’ rules for Big Tech make it through UK’s pre-election wash-up

Spotify’s addition of its AI DJ feature, which introduces personalized song selections to users, was the company’s first step into an AI future. Now, Spotify is developing an alternative version…

Spotify experiments with an AI DJ that speaks Spanish

Call Arc can help answer immediate and small questions, according to the company. 

Arc Search’s new Call Arc feature lets you ask questions by ‘making a phone call’