Startups

Cultivated beef companies tout sustainability. Will it lead to marketability?

Comment

SCiFi Foods burger plant-based cultivated meat
Image Credits: SCiFi Foods

The market for lab-grown meat, also called cultivated or cell-cultured meat, is expected to reach $1.99 billion by 2035, growing at an annual rate of 21.4%. Beef is poised to be the dominant segment.

The market got a boost last month when the U.S. Food and Drug Administration gave what amounts to a safety blessing to Upside Foods, a cultivated meat product startup, effectively setting in motion what many of these companies have been working toward: accelerated commercialization.

The FDA concluded that it had “no further questions” related to how Upside is producing its chicken made from the cultured cells of animals and said it is working with other cultivated meat companies in other pre-market consultation discussions.

However, cultivated meat continues to struggle with cost; chiefly how expensive it is to make products, which means that having price parity with traditional meat isn’t likely to happen soon. There’s also the all-important perspective of taste: Will people really want to eat these products?

While companies are working on taste, they are also making claims about the sustainability of the cultivated meat industry. A Good Food Institute report from last year showed that cultivated meat production processes could significantly reduce both global warming and land use. For beef, it can be, in some cases, reductions of more than 80% in environmental impact when compared to traditional beef production.

Today, cultivated meat startup SCiFi Foods, which raised $22 million this summer, revealed results from an analysis it conducted with The Ohio State University. It showed that 1 kilogram of its SCiFi burger had a smaller environmental impact than a traditional beef patty.

SCiFi’s burger consists of cultivated beef cells and plant-based ingredients, like water and soy protein isolate. Its production showed an overall greenhouse gas emissions reduction of 88.5%, while reducing energy use by 37.7%, land use by 90.6% and water use by 96.9%, according to a press release.

The company claims it is the first to have a study like this to prove its sustainability claims. SCiFi co-founder and CEO Joshua March told TechCrunch via email that “all previous studies were performed on generic, non-specific cultivated meat (pork, chicken, etc.). This is the first study that clearly lays out and quantifies the sustainable benefits of cultivated beef cells in detail. What makes it even more exciting is the potential for us to make our numbers even more impactful by using renewable sources of energy.”

SCiFi Foods is based in San Leandro, California, and plans to break ground on a pilot plant in 2023 and get its blended burgers into the market sometime in 2024.

While energy use reduction was a smaller number in SCiFi Foods’ survey, a study referenced in its paper also examined and estimated the environmental impact of cultured cells grown in hollow-fiber bioreactors. That study found that “production of the ingredients for the culture medium of cultured meat and the energy requirement of the bioreactor used for the cultured meat production are the major factors affecting the environmental impacts of cultured meat production.”

That’s why some companies are going in a different direction with energy use. Orbillion Bio announced a partnership with Solar Biotech to make its premium cell-cultured Wagyu beef for U.S. consumers using solar energy and water-neutral production facilities.

Orbillion said the companies will work together to scale up to 20,000-liter bioreactors so that Orbillion can generate capacity for annual production of over 4 million pounds of its meat, also giving it “a clear path to the U.S.-based commercialization of its first product.”

Orbillion is working with Luiten Food to bring its meats to Europe by 2025 and aims to achieve price parity with conventional meat by 2026 and commodity pricing for beef by 2030.

Where’s the beef?

If cell-cultured meat doesn’t sound appealing, other startups are exploring alternatives and picking up steam. Mycelium, the structural fibers of fungi used to make proteins that mimic animal meat, is also an area predicted to gain traction and investor attention in the future. For example, Meati Foods, which produces the Eat Meati brand of proteins made from mushroom root, raised $150 million this year.

MyForest Foods’ co-founder and CEO Eben Bayer said via email that biotechnology will lead the next generation of food development and that MyForest Foods plans to introduce new crop opportunities, including indoor vertical farm retrofits to grow raw mycelium.

Kinoko, an Israeli food tech company using fermentation to create mycelium, said it obtained self-affirmed GRAS (generally recognized as safe) status and will expand into the U.S. market with its alternative protein.

This means “a company has convened a panel of experts to assess the safety of a particular ingredient and then informed the FDA (via a “GRAS notification”) of their determination that the use of a substance is generally recognized as safe,” according to the FDA.

Funding and the future of food tech

Venture capital investment in food tech has been light lately, but some companies are managing to grab new rounds. NotCo closed on $70 million in a funding round it is labeling a Series D1, led by Princeville Capital.

The company’s artificial intelligence technology, Giuseppe, matches animal proteins to their ideal replacements among thousands of plant-based ingredients. NotCo’s products are under the NotCo Food brand, including NotMilk, NotBurger and NotChicken. The new capital enables the company to create a business-to-business unit so that other consumer packaged goods brands, ingredient suppliers and technology providers can use Giuseppe to innovate their own plant-based products. You can read more about the company’s previous $235 million round at a $1.5 billion valuation.

Equinom, which makes plant protein ingredients, raised $35 million in a round led by Synthesis Capital.

The company’s Manna technology platform uses algorithms to characterize the biochemical and genomic traits in seed varieties, including pea and soy, to optimize them for use in alternatives to meat and dairy. The new tranche gives Equinom total funding of over $71 million, which will be deployed into accelerated commercialization of its ingredients to be sold to food companies and additional R&D into other protein source crops including chickpea, fava, mung bean and cowpea.

Believer Meats, meanwhile, began construction on the Israel-based cultivated meat company’s first U.S. commercial-scale production facility in Wilson, North Carolina. The company is touting it as the “largest cultivated meat production center in the world.” Once the 200,000-square-foot facility is fully operational, Believer said it will be able to produce around 10,000 metric tons of cultivated meat, or 22 million pounds.

Ÿnsect, an insect production company, said it is expanding its insect farm project in the United States with the construction of its first large-scale farm that will begin in 2023. The Paris-based company already has a mealworm farm in Nebraska that opened earlier this year. As part of the new insect farm, Ÿnsect will work with Ardent Mills, a flour milling and ingredient company, to explore product opportunities.

Is cell-cultured meat ready for prime time?

More TechCrunch

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real-time for conversational patterns associated with financial scams, has sent a…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all-in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than 120…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla, and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his dietician mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly half of…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge toward the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI

Trawa simplifies energy purchasing and management for SMEs by leveraging an AI-powered platform and downstream data from customers. 

Berlin-based trawa raises €10M to use AI to make buying renewable energy easier for SMEs

Lydia is splitting itself into two apps — Lydia for P2P payments and Sumeria for those looking for a mobile-first bank account.

Lydia, the French payments app with 8 million users, launches mobile banking app Sumeria

Cargo ships docking at a commercial port incur costs called “disbursements” and “port call expenses.” These might include port dues, towage, and pilotage fees. It’s a complex patchwork and all…

Shipping logistics startup Harbor Lab raises $16M Series A led by Atomico

AWS has confirmed its European “sovereign cloud” will go live by the end of 2025, enabling greater data residency for the region.

AWS confirms it will launch European ‘sovereign cloud’ in Germany by 2025, plans €7.8B investment over 15 years

Go Digit, an Indian insurance startup, has raised $141 million from investors, including Goldman Sachs, ADIA, and Morgan Stanley, as part of its IPO.

Indian insurance startup Go Digit raises $141M from anchor investors ahead of IPO