Startups

AARP Innovation Labs takes a holistic approach to elder tech at CES

Comment

Senior couple enjoying leisure time at home, used in a story about AARP Innovation Labs at CES
Image Credits: bojanstory (opens in a new window) / Getty Images

When young (or youngish) people think of elder tech, they may picture mostly clinical solutions — telemedicine platforms, for instance. Growing older, however, doesn’t just have a physical component. Isolation, for example, is a serious issue for elderly people, especially during the pandemic. And older people still have to manage their day-to-day routines and finances, not just plan estates and wills.

AARP Innovation Labs, the incubator program, highlights the many facets of aging in its CES virtual presentation, with a roster of startups that were divided into five groups: community, clinic, wellness, financial services and housing.

The program included fintech startups because of the pandemic’s economic impact, focusing on three companies that “are helping aging populations better manage finances and budgets, and effectively plan for the future.” Originally created to teach kids and teenagers financial literacy, Goalsetter is expanding its reach to more people with savings and investment management tools. Genivity creates customized financial projections based on users’ health and lifestyle habits, medical conditions and retirement goals, showing them how many years they might need to work before retiring and and what point they may need extended care. Trust & Will, meanwhile, makes it easy for families to create guardianship plans, wills and trusts.

Goalsetter raises $15 million to go B2B with children’s financial literacy app

Isolation was a serious problem for older adults even before COVID-19 and the pandemic has made loneliness worse. AARP Innovation addresses that problem with its selection of “community” startups. While many people already rely on other video chat apps, Kinoo wants to tailor the experience for families with elderly relatives living away from them. Its IoT toys for kids let them play games and do projects with their grandparents and other family members through Kinoo’s app.

A tabletop console gaming system, Gameboard, also lets family members enjoy fun time, instead of just chat time, with one another. It hosts hundreds of games, including role-playing games. Beeyonder is a marketplace for live virtual expert-led tours around the world, and can help alleviate the boredom of staying at home while the pandemic drags on.

Many of the startups in AARP’s incubator focus on aging in place, or helping older people stay in their homes instead of moving into a care facility. Its “Housing” section included three companies focused on personal mobility. Camino Robotics is creating “e-rollators,” or smart walkers with features that help people walk over slopes and uneven surfaces, brake automatically when going downhill and fold into “compact mode” for navigating tight spaces. Braze Mobility says it can turn any wheelchair into a smart wheelchair with patent-pending blind spot sensors that warn about obstacles through lights, sounds and vibrations. Meanwhile, De Oro Devices’ NexStride, created for people with Parkinson’s, is a small device that can be attached to canes and walkers and uses audio and visual cues to help users overcome freezing episodes and go on longer walks.

Meanwhile, Tellus is a startup that helps people live on their own with small wall-mounted sensors that can track biometric data, including heart rate, breathing, sleep and falls, from up to five meters away, and sends alerts to caregivers and family members through an app.

In its wellness category, AARP Innovation presented three startups focused on overall health and well-being. These included Zibrio, which was also part of AARP’s CES lineup last year. Zibrio is a scale that not only measures weight, but also gauges a person’s balance and fall risk. The company says Zibrio’s balance scale can predict if you are at risk of falling within the next 12 months, and its app then gives personalized care recommendations. While many people track their nutrition and exercise with apps like MyFitnessPal or Noom, Mighty Health was developed specifically for people over 50 years old. It connects users with a health coach and features nutrition and workout plans created for older adults.

Mighty Health created a wellness app with older adults top of mind

Mental well-being is also incredibly important. Ompractice was started to help people who “experience geographic, economic and inclusivity barriers” get access to health, wellness and mindfulness features by partnering with fitness studios and working with large organizations, including health systems, to make their services accessible to users.

Of course, improving healthcare and the delivery of health services for older adults is extremely important, especially in the United States with its fragmented healthcare system. Included under AARP Innovation’s “clinic” section, Folia Health is a health “individual operating system” that lets patients answer multiple choice questions each day, which are then reviewed by their providers to help with diagnostic and care plans. It can be used to manage several conditions and communicate with multiple care providers. Telemedicine startup Tembo, on the other hand, partners with senior care communities, enabling them to provide remote medical services to their residents or clients. Embleema was created to make pharmaceutical studies easier by making the evidence generation and regulatory review processes faster.

For individuals, the clinic section included two startups. MindMics are smart earbuds that analyze biometrics, including heartrate, and send them to an app. JoyLux specifically addresses menopause with a roster of products, including devices for pelvic floor exercises, lubricants, supplements and cooling pads.

Hormonal health is a massive opportunity: Where are the unicorns?

Read more about CES 2022 on TechCrunch

More TechCrunch

Avendus, the top investment bank for venture deals in India, confirmed on Wednesday it is looking to raise up to $350 million for its new private equity fund.  The new…

Avendus, India’s top venture advisor, confirms it’s looking to raise a $350 million fund

China has closed a third state-backed investment fund to bolster its semiconductor industry and reduce reliance on other nations, both for using and for manufacturing wafers — prioritizing what is…

China’s $47B semiconductor fund puts chip sovereignty front and center

Apple’s annual list of what it considers the best and most innovative software available on its platform is turning its attention to the little guy.

Apple’s Design Awards nominees highlight indies and startups, largely ignore AI (except for Arc)

The spyware maker’s founder, Bryan Fleming, said pcTattletale is “out of business and completely done,” following a data breach.

Spyware maker pcTattletale says it’s ‘out of business’ and shuts down after data breach

AI models are always surprising us, not just in what they can do, but what they can’t, and why. An interesting new behavior is both superficial and revealing about these…

AI models have favorite numbers, because they think they’re people

On Friday, Pal Kovacs was listening to the long-awaited new album from rock and metal giants Bring Me The Horizon when he noticed a strange sound at the end of…

Rock band’s hidden hacking-themed website gets hacked

Jan Leike, a leading AI researcher who earlier this month resigned from OpenAI before publicly criticizing the company’s approach to AI safety, has joined OpenAI rival Anthropic to lead a…

Anthropic hires former OpenAI safety lead to head up new team

Welcome to TechCrunch Fintech! This week, we’re looking at the long-term implications of Synapse’s bankruptcy on the fintech sector, Majority’s impressive ARR milestone, and more!  To get a roundup of…

The demise of BaaS fintech Synapse could derail the funding prospects for other startups in the space

YouTube’s free Playables don’t directly challenge the app store model or break Apple’s rules. However, they do compete with the App Store’s free games.

YouTube’s free games catalog ‘Playables’ rolls out to all users

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the first months of 2024. Smaller-sized…

10 hours ago
A comprehensive list of 2024 tech layoffs

OpenAI has formed a new committee to oversee “critical” safety and security decisions related to the company’s projects and operations. But, in a move that’s sure to raise the ire…

OpenAI’s new safety committee is made up of all insiders

Time is running out for tech enthusiasts and entrepreneurs to secure their early-bird tickets for TechCrunch Disrupt 2024! With only four days left until the May 31 deadline, now is…

Early bird gets the savings — 4 days left for Disrupt sale

AI may not be up to the task of replacing Google Search just yet, but it can be useful in more specific contexts — including handling the drudgery that comes…

Skej’s AI meeting scheduling assistant works like adding an EA to your email

Faircado has built a browser extension that suggests pre-owned alternatives for ecommerce listings.

Faircado raises $3M to nudge people to buy pre-owned goods

Tumblr, the blogging site acquired twice, is launching its “Communities” feature in open beta, the Tumblr Labs division has announced. The feature offers a dedicated space for users to connect…

Tumblr launches its semi-private Communities in open beta

Remittances from workers in the U.S. to their families and friends in Latin America amounted to $155 billion in 2023. With such a huge opportunity, banks, money transfer companies, retailers,…

Félix Pago raises $15.5 million to help Latino workers send money home via WhatsApp

Google said today it’s adding new AI-powered features such as a writing assistant and a wallpaper creator and providing easy access to Gemini chatbot to its Chromebook Plus line of…

Google adds AI-powered features to Chromebook

The dynamic duo behind the Grammy Award–winning music group the Chainsmokers, Alex Pall and Drew Taggart, are set to bring their entrepreneurial expertise to TechCrunch Disrupt 2024. Known for their…

The Chainsmokers light up Disrupt 2024

The deal will give LumApps a big nest egg to make acquisitions and scale its business.

LumApps, the French ‘intranet super app,’ sells majority stake to Bridgepoint in a $650M deal

Featured Article

More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Nubank is taking its first tentative steps into the mobile network realm, as the NYSE-traded Brazilian neobank rolls out an eSIM (embedded SIM) service for travelers. The service will give customers access to 10GB of free roaming internet in more than 40 countries without having to switch out their own existing physical SIM card or…

17 hours ago
More neobanks are becoming mobile networks — and Nubank wants a piece of the action

Infra.Market, an Indian startup that helps construction and real estate firms procure materials, has raised $50M from MARS Unicorn Fund.

MARS doubles down on India’s Infra.Market with new $50M investment

Small operations can lose customers by not offering financing, something the Berlin-based startup wants to change.

Cloover wants to speed solar adoption by helping installers finance new sales

India’s Adani Group is in discussions to venture into digital payments and e-commerce, according to a report.

Adani looks to battle Reliance, Walmart in India’s e-commerce, payments race, report says

Ledger, a French startup mostly known for its secure crypto hardware wallets, has started shipping new wallets nearly 18 months after announcing the latest Ledger Stax devices. The updated wallet…

Ledger starts shipping its high-end hardware crypto wallet

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, near Los Angeles. The company’s unpaid bills were stacking up. Its chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou…

1 day ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its GenAI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

1 day ago
Iyo thinks its GenAI earbuds can succeed where Humane and Rabbit stumbled