Startups

TechCrunch+ roundup: Headcount data study, SaaS sales mistakes, financial close strategies

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Union Square lit up during holiday season, San Francisco, California, USA.
Image Credits: Ei Katsumata (opens in a new window) / Getty Images

For the last 24 months, Thomvest Ventures recorded headcount data for 150 Series A to C enterprise SaaS startups, and we have the numbers.

This report prepared by Eddie Ackerman, Thomvest’s strategic finance operating partner, looks at startup hiring velocity since February 2021 by region, company type and, notably, how much time passed since last fundraise.

Ackerman says he expects to see another tranche of layoffs in several weeks, after startups hold their Q4 2022 board meetings.


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That’s not something any worker wants to read a few days before Christmas, but forewarned is forearmed.

“For companies with a strong balance sheet, strong backers, product-market fit or low burn, now is the best time to make critical hires,” says Ackerman.

And if that doesn’t describe your company, you should already be planning to reduce headcount.

“The tough decision to freeze hiring should be made early, even if your balance sheet is in a good position,” writes Ackerman.

If you’re a founder who’s reading this: When layoffs are in the cards, you have a moral and ethical responsibility to let your employees know as soon as possible. Do the right thing.


TechCrunch+ will publish on a light schedule next week, and we’ll resume our usual cadence on Monday, January 2. I’m taking a short break for the holidays and will send the next TechCrunch+ newsletter/roundup on Tuesday, January 3.

Thanks very much for reading us in 2022. Have a very happy new year!

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

Headcount growth is slowing as startups prepare for worst-case scenarios

How to make the most of your investor relationships in 2023

Frog and a snail on a turtle, Indonesia
Image Credits: anisah priyadi (opens in a new window) / Getty Images

As Santa Claus refactors his list of who’s been naughty and nice, it’s also a good time for startup founders to take stock of their investor relationships.

Vidya Raman, a partner at Sorenson Ventures, has written a TC+ article with dos and don’ts for upcoming board meetings, her thoughts about which communication channels are best for different help requests and specific data points you should raise in your discussions.

“Be ruthless about how you spend your time,” she advises, “especially with your investors.”

How to make the most of your investor relationships in 2023

Holiday shipping is easier this year, but the tech is still lagging

Boxes on conveyor belt to the truck loading dock in shipping distribution warehouse.
Image Credits: Yuichiro Chino (opens in a new window) / Getty Images

Global supply lines are in better shape than this time last year, but that doesn’t bode well for the future, writes Flexport CEO Ryan Petersen.

“This year’s improvements in shipping largely reflect a pullback in consumption rather than any improvement in the underlying infrastructure,” he says, noting that labor shortages, global instability and high fuel prices have created persistent bottlenecks.

“Fortunately, the data available today is rich beyond measure, and we also have the tools to leverage it in ways that can boost efficiency.”

Holiday shipping is easier this year, but the tech is still lagging

Pitch Deck Teardown: Card Blanch’s $460K deck for its angel round

Image Credits: Card Blanch (opens in a new window)

Fintech startup Card Blanch recently closed a $460,000 round for its pre-launch service that promises to let customers track personal spending from a centralized app.

To see why this deck was smiled upon by angel investors bearing good tidings, we’re sharing the founders’ non-redacted deck:

  • Cover slide
  • Problem slide
  • Market size slide
  • Solution slide
  • Product slide
  • “How it works” slide
  • Competition slide
  • Revenue model slide
  • Market opportunity slide
  • “Next steps” — the ask slide
  • “Your whole wallet in one card” — value prop slide
  • “Complete spending analytic in one place” — summary slide

Pitch Deck Teardown: Card Blanch’s $460K deck for its angel round

Dear Sophie: What are the pros and cons of the E-2 and L-1A visas?

lone figure at entrance to maze hedge that has an American flag at the center
Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

We co-founded a startup in Colombia, and we’re thinking about opening a sales office in the U.S.! I would be moving, and my co-founder will continue to run our engineering team from Colombia.

I’m currently considering both the E-2 investor and L-1A executive visas. What are the pros and cons of each?

— Courageous Colombian

Dear Sophie: What are the pros and cons of the E-2 and L-1A visas?

How to solve the financial close dilemma: 3 strategies that never fail

Hurdles pattern background
Image Credits: Flavio Coelho (opens in a new window) / Getty Images

Be honest: Did you rush your November month-end close due to the December holidays?

New Year’s resolutions are hard to stick to, but because this is the slowest time of year, it’s a good time to establish healthier accounting habits.

Before running your December numbers, look for ways to automate the month-end close, advises Shagun Malhotra, a CPA and CIA who’s also an experienced auditor.

In a TC+ post, she shares three strategies for digitizing this process, along with suggestions for sub-metrics to track that will give you an accurate snapshot of your financial health.

“The data gathered in these steps will allow you to identify your business’ root issues quickly, which will then let you assess what to do next.”

How to solve the financial close dilemma: 3 strategies that never fail

3 Black investors talk about what they’re looking for in 2023

Image of jellybeans under a magnifying glass surrounded by peas to represent regulatory scrutiny.
Image Credits: pchyburrs (opens in a new window) / Getty Images

Investors are generally optimistic about tech’s long-term ability to recover, but when it comes to expanding opportunities for Black founders, Dominic-Madori Davis says they’re largely fatalistic.

She interviewed three Black investors to get their thoughts on impact investing, which trends they expect to take off in 2023 and how they prefer to be approached by founders:

  • Alexis Alston, principal, Lightship Capital
  • Richard Kerby, general partner, Equal Ventures
  • Jadyn Bryden, vice president, Xfund

3 Black investors talk about what they’re looking for in 2023

Avoid 3 common sales mistakes startups make during a downturn

Discarded paper on floor around wastebasket
Image Credits: Anthony Lee (opens in a new window) / Getty Images

Analysts estimate that IT spending will increase in 2023, but tell that to SaaS sales teams trying to close contracts with customers who’ve been instructed to slash spending.

“What every company needs now is efficient sales,” says Anand Shah, CEO and co-founder of Databook, who explains why reactive moves like increasing sales quotas or raising prices won’t move the needle.

“Make real changes to meet your buyers’ needs. Use the macroeconomic backdrop to make the necessary sales productivity improvements.”

Avoid 3 common sales mistakes startups make during a downturn

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Siri is now more natural, more relevant and more personal — and it has new look.

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In addition to all the features you can find in the Passwords menu today, there’s a new column on the left that lets you more easily navigate your password collection.

Apple is launching its own password manager app

Apple announced at WWDC on Monday that iPadOS 18 will include a new “Smart Script” feature that will clean up your handwriting when using an Apple Pencil to write in…

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iOS’ perennial tips calculating app is finally coming to the larger screen.

Calculator for iPad does the math for you

The new OS, announced at WWDC 2024, will allow users to mirror their iPhone screen directly on their Mac and even control it.

With macOS Sequoia, you can mirror your iPhone on your Mac

At Apple’s WWDC 2024, the company announced MacOS Sequoia.

Apple unveils MacOS Sequoia

“Messages via Satellite,” announced at Apple’s WWDC 2024 keynote, works much like the SOS feature did.

iPhones will soon text via satellite

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Apple revamps its Photos app for iOS 18

Users will be able to lock an app when they hand over their phone.

iOS 18 will let you hide and lock apps

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Tap to Cash lets you pay by touching iPhones

In iOS 18, Apple will now support long-requested functionality, like the ability to set app icons and widgets wherever you want.

iOS 18 will finally let you customize your icons and unlock them from the grid

Apple is sharing the first details for the upcoming major release of iOS, its operating system specifically designed for the iPhone. The company is holding its Worldwide Developers Conference (WWDC)…

Apple unveils iOS 18 with tons of AI-powered features

Apple today kicked off what it promised would be a packed WWDC 2024 with a handful of VisionOS announcements. At the top of the list, is the ability to turn…

VisionOS can now make spatial photos out of 3D images

The Apple Vision Pro is now available in eight new countries.

Apple to release Vision Pro in international markets

VisionOS 2 will come to Vision Pro as a free update later this year.

Apple debuts VisionOS 2 at WWDC 2024

The security firm said the attacks targeting Snowflake customers is “ongoing,” suggesting the number of affected companies may rise.

Mandiant says hackers stole a ‘significant volume of data’ from Snowflake customers

French startup Kelvin, which uses computer vision and machine learning to make it easier to audit homes for energy efficiency, has raised $5.1M.

Kelvin wants to help save the planet by applying AI to home energy audits

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Dubai-based fractional property investment platform Stake has raised $14 million in Series A funding.

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Watch Apple kick off WWDC 2024 right here

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