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Hopin’ into lessons from Peloton

Lessons from a startup re-correction

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Image Credits: Hiroshi Watanabe (opens in a new window) / Getty Images

Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. To get this in your inbox, subscribe here.

In the beginning of the pandemic, we learned which companies were unprepared to handle a cataclysmic event. Now, as the world slowly starts to reopen in light of vaccinations, we’re learning which companies that soared during the pandemic also lost their discipline amid it.

Over the past two years, tech rightfully became more critical than ever for the services that it provided to the average human, whether it was empowering an entirely distributed workforce or helping us get access to health services via a screen. It also became vulnerable. Pandemic-era growth has always had a caveat: The tech companies that found product-market fit, and demand beyond their wildest dreams, are the same tech companies that knew their win was at least partially dependent on a rare, once-in-a-lifetime event that (hopefully) would go away one day.

Every growth round, mega-valuation, impressive IPO pop and total-addressable-market bump gave the appearance of strength amid the crisis. But the same tailwinds that drove so much value creation also quieted money-saving conversations and planning for a future deceleration.

Yet, a reckoning, or at least a re-correction, is starting to play out, as shown by recent layoffs at Peloton and Hopin. In Peloton’s case, the layoff is less of a response to a pandemic jolt, and more of a deflation after experiencing a surge of pandemic-fueled demand. Live events platform Hopin is facing a similar mountain. On the podcast over a year ago, we called Hopin the fastest growth story of this era. This week, I heard that Hopin cut 12% of its staff, citing the goal of more sustainable growth.

For my full take on this topic, check out my TC+ column: It’s not a startup reckoning, it’s a re-correction.

In the rest of this newsletter, we’ll crawl into the metaverse and the Big Takeaway from some recent tech twitter drama. We’ll also learn about why Udemy execs left to build a better Udemy. As always, you can support me by sharing this newsletter, following me on Twitter or subscribing to my personal blog.

Deal of the week

Former president of Udemy Business, Darren Shimkus, left the edtech company months before it went public to investigate a feeling. The result, after six months of interviewing heads of data, talent development and engineering, was Modal.

This week I published a first look at the stealthy business, built by Shimkus and former Udemy CEO Dennis Yang, and its recently capitalized strategy of cohort-based learning for the enterprise. Ironically, it’s the duo’s second swing at building the world’s biggest enterprise education company, albeit with an entirely different approach from their shared alma mater.

Here’s why it’s important: At a high level, Modal’s product is simple, and refreshing workforces is clearly in demand, given the spree of financing rounds for upskilling and reskilling companies. The moonshot instead is that edtech veterans are betting on the concept of curated, cohort-based learning, instead of asynchronous learning, as the future of how people comprehend information.

Honorable mentions:

Illustration of a woman opening a large book to represent problems in education,.
Image Credits: Malte Mueller (opens in a new window) / Getty Images

The one time tech twitter drama actually taught me something

Last week, right after I finished up this newsletter, I turned to Twitter and saw controversy over whether venture capitalists should charge founders for advice on their pitch decks. The anger came from the potential that founders could get confused on whether that advice could lean to a future investment from the same VC. In other words, does offering this as a service create a “pay to pitch” type of environment?

Here’s why it’s important: It struck a chord. People were upset about what this says about ethics in a founder-friendly era, why underrepresented founders could be disproportionately impacted by these services and how important it is to be explicit when you are a person in a position of power. It made us ask how much a pitch deck is truly worth, and if we should change our expectations for emerging fund managers versus a GP at Accel.

Ultimately, the Equity team landed on the fact that this type of set up is common among small fund VCs simply as a way to monetize talent and supplement income, but specificity and clarity is necessary when offering services.

distorted twitter logo
Image Credits: Bryce Durbin / TechCrunch

Crawling toward the metaverse

Alex and I jumped on the mic this week to unpack a big question: Will work, or play, bring the metaverse mainstream? Virtual worlds aren’t anything new, but investment in a new metaverse from Facebook and Microsoft has left us scratching our heads on what the future holds.

Here’s why it’s important: I vote that the most effective use case of the metaverse will thus be a little bit more nuanced than our current work stack of productivity tools, calendar, e-mail, Zoom and Slack. The metaverse is best when it feels like a place to congregate around a shared reason or event, unpack a big question or celebrate. Kind of like my Twitter DMs whenever something controversial happens in tech twitter. Check out our three views on metaverse use cases that just dropped on TC+, as well.

All the news that’s fit to tweet:

Image Credits: Bryce Durbin

In the DMs

Nothing too scoop-y from my end this week, other than my piece about Hopin’s layoffs. I’d love to work on a follow-up story, so if you are a current or former employee at Hopin, or just recently laid off at any tech company, contact me on e-mail at natasha.m@techcrunch.com or on Signal, a secure encrypted messaging app, at 925 609 4188. You can also direct message me on Twitter @nmasc_.

Across the week

Thanks to all who tuned into our first-ever Equity Live of the year. We’ll be back in two weeks, but in the meantime, how about tuning into our newest podcast and its live debut? Here’s what you need to know: 

Found, TechCrunch’s podcast that focuses on the stories behind the startups, talks to founders about the peaks and pits of running a business, including the fundraising process, hiring, leadership tactics and the reality of what it’s like to be a founder.

My favorite recent episode featured Elizabeth Ruzzo from Adyn. From the co-hosts: “Not only did she develop the only test for women to ensure they are prescribed the birth control that will be the least likely to have detrimental side effects, she also founded the company and fundraised as the sole employee of the company. She talks to Darrell and Jordan about the challenges she faced as a solo founder/employee raising money for a solution for birth control, why she decided to leave academia, and the complicated regulatory maze she had to navigate to get adyn off the ground.”

https://techcrunch.com/2022/01/31/how-one-founder-aims-to-both-improve-womens-health-right-now-and-the-gender-gap-in-research/

Seen on TechCrunch

A Twitter slap fight goes wrong

How Texas is becoming a bitcoin mining hub

Donation site for Ottawa truckers’ ‘Freedom Convoy’ protest exposed donors’ data

The Spotify-Rogan saga highlights the distinction between publishers and platforms

Peter Thiel to leave Facebook board, which you probably forgot he was still on

Seen on TechCrunch+

Why Affirm’s stock is getting hit, and what the selloff means for the BNPL startup market

What’s driving China’s autonomous vehicle frenzy?

3 warning signs that your investor will leave you on the sidelines

Dear Sophie: How can early-stage startups compete for talent?

Until next time,

N

More TechCrunch

As part of the update, Reddit also launched a dedicated AMA tab within the web post composer.

Reddit introduces new tools for ‘Ask Me Anything,’ its Q&A feature

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

LearnLM is already powering features across Google products, including in YouTube, Google’s Gemini apps, Google Search and Google Classroom.

LearnLM is Google’s new family of AI models for education

The official launch comes almost a year after YouTube began experimenting with AI-generated quizzes on its mobile app. 

Google is bringing AI-generated quizzes to academic videos on YouTube

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: Watch all of the AI, Android reveals

It ran 110 minutes, but Google managed to reference AI a whopping 121 times during Google I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap…

Google mentioned ‘AI’ 120+ times during its I/O keynote

Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Google Play preps a new full-screen app discovery feature and adds more developer tools

Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

Google Veo, a serious swing at AI-generated video, debuts at Google I/O 2024

In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

Gemini comes to Gmail to summarize, draft emails, and more

The summaries are created based on Gemini’s analysis of insights from Google Maps’ community of more than 300 million contributors.

Google is bringing Gemini capabilities to Google Maps Platform

Google says that over 100,000 developers already tried the service.

Project IDX, Google’s next-gen IDE, is now in open beta

The system effectively listens for “conversation patterns commonly associated with scams” in-real time. 

Google will use Gemini to detect scams during calls

The standard Gemma models were only available in 2 billion and 7 billion parameter versions, making this quite a step up.

Google announces Gemma 2, a 27B-parameter version of its open model, launching in June

This is a great example of a company using generative AI to open its software to more users.

Google TalkBack will use Gemini to describe images for blind people

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

Google’s Circle to Search feature will now be able to solve more complex problems across psychics and math word problems. 

Circle to Search is now a better homework helper

People can now search using a video they upload combined with a text query to get an AI overview of the answers they need.

Google experiments with using video to search, thanks to Gemini AI

A search results page based on generative AI as its ranking mechanism will have wide-reaching consequences for online publishers.

Google will soon start using GenAI to organize some search results pages

Google has built a custom Gemini model for search to combine real-time information, Google’s ranking, long context and multimodal features.

Google is adding more AI to its search results

At its Google I/O developer conference, Google on Tuesday announced the next generation of its Tensor Processing Units (TPU) AI chips.

Google’s next-gen TPUs promise a 4.7x performance boost

Google is upgrading Gemini, its AI-powered chatbot, with features aimed at making the experience more ambient and contextually useful.

Google’s Gemini updates: How Project Astra is powering some of I/O’s big reveals

Veo can generate few-seconds-long 1080p video clips given a text prompt.

Google’s image-generating AI gets an upgrade

At Google I/O, Google announced upgrades to Gemini 1.5 Pro, including a bigger context window. .

Google’s generative AI can now analyze hours of video

The AI upgrade will make finding the right content more intuitive and less of a manual search process.

Google Photos introduces an AI search feature, Ask Photos

Apple released new data about anti-fraud measures related to its operation of the iOS App Store on Tuesday morning, trumpeting a claim that it stopped over $7 billion in “potentially…

Apple touts stopping $1.8B in App Store fraud last year in latest pitch to developers

Online travel agency Expedia is testing an AI assistant that bolsters features like search, itinerary building, trip planning, and real-time travel updates.

Expedia starts testing AI-powered features for search and travel planning

Welcome to TechCrunch Fintech! This week, we look at the drama around TabaPay deciding to not buy Synapse’s assets, as well as stocks dropping for a couple of fintechs, Monzo raising…

Inside TabaPay’s drama-filled decision to abandon its plans to buy Synapse’s assets